12 Survivors is a modern brand concept built around a positive message. The brand supports the outdoor lifestyle by providing quality products, such as outdoor tools, various knives, camping gear, first aid kits and backpacks. These products cater to hikers, campers, preppers, survivalists and anyone else who wants to take a hands-on approach to the outdoor lifestyle. From disasters to outdoor adventures, 12 Survivors provides products to ensure that we as a human race will live on and together, we will last forever.

By manufacturing the necessary tools to promote survival ethos, 12 Survivors' products are intended, constructed, and designed for everyday use by the active outdoorsmen and prides itself on upholding the principles of reliability, resourcefulness, honest values and leaving a legacy worth remembering.

The instincts of survival are instilled in the human race through countless years of history, and in addition to this history, we add the 12 Survivors creed to ensure righteousness will continue to prevail beyond any one person, one idea or one brand.